The Power of Stories – Marketing- und Communication Workshop 2025

On 10 and 11 November 2025, the Swiss Medical Network organised its marketing and communication workshop in Solothurn. Under the theme «The Power of Stories», the meeting was dedicated to storytelling in the healthcare sector - in other words, how stories can create bonds, strengthen brands and generate trust. 

For two days, the network's marketing and communications managers worked together creatively and practically. 
On the programme: a review of the 2025 projects, a vision for 2026 and, above all, a focus on emotion, authenticity and team spirit. 

The highlight: the «Visual Storytelling» session, during which participants learnt how to make professional videos with a smartphone - from image composition to lighting, sound and editing. 

«Stories are the bridge between people and brands - and, in the health sector, between trust and proximity,» emphasised the organising team. 

The workshop showed how powerful creative communication can be in the world of healthcare: authentic, empathetic and human. 
With new ideas and lots of inspiration, Swiss Medical Network is preparing for 2026, ready to write the next chapters of its brand stories.